Are you constantly checking to see how your business measures up to your competitors? In this post I’ll let you in on how that nasty little green eyed monster is standing in the way of your success!
Today I wanted to let you in on one of the most valuable lessons I’ve learned and how it saved my business!
As new entrepreneurs, we tend to create our businesses in the image of something that we’ve already seen working.
I mean, it makes sense doesn’t it? See what someone else has created that works, and try to emulate what they’re doing to develop success for ourselves, right?
And certainly, to some extent, that’s not a terrible thing. It’s so much easier to not have to completely reinvent the wheel, by mimicking what someone else has already done successfully.
But there needs to come a time when the copy catting ends and the uniqueness of what you have to offer comes into play.
And I’ll be the first to admit, I made this exact mistake in the beginning.
I spent the first 2-1/2 years of building my company, obsessing over what types of things my competitors were selling, what prices they were charging, how they were presenting their products and how they ran their companies.
I even went so far as to place a couple small orders with them to see how they handled their order processing.
But just when it seemed like I would get a handle on one competitor’s ways, one of the others would change their direction and I found myself chasing my tail again and again, just trying to follow in their shadows.
Until one day I heard a statement that opened my mind up to exactly what I had been doing…
The quote was this…
And boy, let me tell ya! It was like somebody flipped a switch! Now I swear, I’d probably heard that about a dozen or more times before, but sometimes it just takes hearing something at just the right time. Hearing it again when you're ready to receive it and when you’re able to get the most value from it.
Your journey is just that… YOUR journey! Wherever you are on your path, will NEVER be exactly where someone else is on theirs.
That person or business that you’re comparing yourself to… You’ll never know the whole story. You’ll never completely understand or see all the steps and stumbles they’ve gone through to get to where they are today.
When I finally got my head around that quote, things really started to change in my business. I yes, I know I talk a lot about how the game has changed as I’ve built my company and how each new awareness brought massive improvement to my business.
But it’s those things that I’ve learned the hard way that I think are the most important for me to share with you. Because those growing pains are the things that held me back for so long in the beginning. And if I can help just one person to realize what’s holding them back sooner in their journey, and to get past those road blocks just a bit easier… well then I’ve done my job.
Being a new entrepreneur is hard. It’s not all glitz and glamour owning a business. It’s not all beaches, fancy cars, massages and vacations… NOPE! That’s for sure!
It’s a lot of hard work and persistence. It’s tons of thankless hours that can feel like they’re being spent in futility. It’s falling down - A LOT - But it’s also getting back up and charging forward again with new eyes and a keener understanding of what to do next.
Looking adversity in the face and saying… "Oh yeah!? What else ya got??"
And why do we do this? Gosh, I’m not really sure I have a great answer for you there…
But what I can tell you, is there is no greater pride in life, other than being a mom, of course… then when you look down and see that you’ve created something of your very own.
So say goodbye to the green eyed monster, put on your blinders to your competitors and you do you!
Because YOU are what makes your business special! If you’re just copying someone else, then what’s so special about that? How are you ever shine when your standing in someone else’s shadow?
I wish you all the success in the world! It’s out there waiting for you… you just have to go out there and get it!
Need a weekly dose of entrepreneurial inspiration?
Head on over to iTunes and subscribe to my podcast Build YOUR Wealth!
Brand new advice packed episodes are uploaded weekly!
Prefer listening to reading? Download Episode #013 Here on iTunes or your favorite podcast listening app!
Join our mailing list to receive the latest news and updates from me and my team.
Don't worry, your information will not be shared.
50% Almost there…
Enter your name & valid email address to sign up to join my mailing list!